MAXAR one of the flagship brands of ITA-MED that designs and manufactures sports medicine and orthopedic supports as well as graduated compression socks has introduced some dramatic changes in both the form and function of the product line.
Until recently, Bio-Magnetic Therapy was used in two of MAXAR's products: the Bio-Magnetic/Far-Infrared Back Support Belt and the Bio-Magnetic Lumbo-Sacral Support Belt. Bio-Magnetic therapy has long been recommended by medical experts as an effective, drug-free alternative for pain reduction and rehabilitation after back surgeries and various orthopedic injuries. Consequently, this technology has been added to three other products in the MAXAR line to increase their healing powers: the men's and women's Posture Correctors; the Airprene Knee Brace; and the Airprene Sports Belt.
The line has undergone aesthetic changes as well. Three years ago, Lev Tripolsky, ITA-MED CEO, introduced new colors to the MAXAR line, (black with red trim), testing them on two of the line's bio-magnetic support belts. Based on increased sales results, Tripolsky decided to convert the entire MAXAR line to the enhanced color scheme. This not only made the product more aesthetically pleasing, but it also gave the entire MAXAR collection a more uniform look.
According to Tripolsky, both the technological and cosmetic improvements are important to positive customer experience.
"Adding the bio-magnetic capabilities to the additional MAXAR products obviously brings a higher level of effectiveness and physical comfort to the consumer, which is our primary goal," he stated. "But we do not want to undersell the aesthetic improvements; customers want to buy and wear a support product that looks good and attracts their eye, even if they can't see if while they're wearing it."
The MAXAR brand is a complete line of retail-oriented sports medicine and orthopedic supports as well as graduated compression socks. The brand is distinctive for medically correct designs that are both comfortable and stylish. Natural fibers and highly breathable materials enhance the performance of these products that were created for a wide range of end-users, including patients recovering from surgery; people rehabilitating from various orthopedic conditions; workers in physical occupations; and athletes competing at all levels of sports.